How Content Approvals Work

How Content Approvals Work

When our team prepares content for you — social media posts, newsletters, ads, or website copy — we will send it to you for approval before it is published. Understanding how this process works helps ensure your content goes live on time.

How you will receive content for approval

Content approvals are sent to you via your support portal. You will receive an email notification with a link to the ticket where you can review the content, request changes, or approve it.

How to approve or request changes

• To approve: Reply to the ticket with “Approved” or click the approval confirmation if one is provided. We will then schedule and publish the content.
• To request changes: Reply to the ticket with your specific feedback. Please be as precise as possible — for example, “Change the headline to X” rather than “Can you make it better?” This helps us turn changes around faster.

Why your approval timing matters

Content is prepared in advance to meet scheduling deadlines. If content is approved late, it may miss the optimal publish window or need to be rescheduled. For time-sensitive content like seasonal campaigns, same-day or next-day approval is important.

If you are unable to review content within 3 working days of receiving it, please reply to the ticket to let us know so we can plan accordingly.

What happens if content is not approved

If we do not receive a response within 5 working days, we will follow up. Content will not be published without your explicit approval.